Meet Our Founder
MD Ekbal – Founder, Eroka Naturals
MD Ekbal is an entrepreneur and product-focused innovator with a hands-on background in developing and manufacturing products.
His entrepreneurial journey gained wider recognition through ARRCOAT’s appearance on Shark Tank India, where the founders presented their premium surface-texture business to the Sharks.
With Eroka Naturals, his focus has moved toward a different kind of everyday impact – creating personal-care products that bring together nature, thoughtful formulation and practical skincare.
“For me, Eroka Naturals is more than a skincare brand. It is a commitment to creating products people can trust and make a meaningful part of their everyday self-care.”
Our Story
From Building Walls to Nurturing Skin
Welcome to Eroka Naturals.
My name is Md Ekbal, and I didn’t start in beauty.
I started in surfaces.
As co-founder of ARRCOAT, a premium decorative texture brand, I spent years engineering materials, obsessing over raw material chemistry, and building products that lasted. We grew from the ground up — all the way to a national pitch on Shark Tank India Season 1.
But over time, I realized the most important surface we care for isn’t a wall. It’s our skin.
Skin is delicate. It deserves the same precision, integrity, and craftsmanship I demanded in manufacturing. So I took everything I learned about formulation and quality control, and redirected it toward something more personal: your well-being.
At Eroka Naturals, we bridge world-class manufacturing precision with the purity of botanicals.
We don’t just blend ingredients. We engineer clean, high-performance skincare that works.
Because your skin deserves the same standards as everything else I’ve ever built.
Thank you for being part of our next chapter.
— Md Ekbal, Founder, Eroka Naturals
What do we do?
Skincare • Hair Care • Body Care • Essential Oils
We develop a growing range of personal-care essentials designed around everyday beauty and wellness needs.
From cleansers and serums to moisturizers, hair care, body care and essential oils, our products are created with a focus on quality ingredients, thoughtful formulations and a simple user experience.
Our Mission
To create thoughtfully formulated beauty and wellness products that bring together nature, science and everyday affordability.
We strive to carefully select ingredients, maintain high standards of quality and continuously improve our formulations to deliver products our customers can trust.
Our Vision
To become a trusted natural beauty and wellness brand that inspires people to embrace healthier, more conscious and confident self-care.
We envision a future where effective personal care is rooted in nature, transparency and responsible choices.
